Definition
What is a link in bio?
A link in bio is one URL in a profile. It opens one page. That page holds the other destinations: a site, a shop you already run, a song, and the rest of your profiles. The profile still has a single website field. The page is where those other links live.
What the phrase means
The website field on a profile takes one address. A tap opens a page you edit. On that page you can put a button, a card, icons for the other profiles, a heading, a sentence, a photo, or a player.
The profile stays the profile. Instagram, TikTok, X, YouTube, LinkedIn, GitHub, and Substack each keep their own address. The URL you paste is the page that points at them, and at the other places you want opened. On Page, that page is what you publish.
How you put one together
Claim a name. Once the page is public, the address looks like yourspage.com/yourname. You can fill the draft before you pay. Other people cannot open that URL yet.
Add destinations you already have. A song stays on Spotify, Apple Music, SoundCloud, or YouTube, and the page can play it. A shop stays the shop you already run. A workshop is a date, a title, a place, and a link. The time on a calendar is still booked on Calendly, if that is the link you use. The block list is on blocks.
Publishing is $5.99 a month, $49 a year, or $149 once. That is what makes the URL public. Paste it into the website field. Someone taps, the page opens, and they pick where to go. After it is public, analytics shows views, which block was tapped, and the referrer. It does not name who tapped. The amounts are on pricing. Which field to use on each profile is on where to paste it.
Why the address should stay put
The profile gives you one website field. If you replace that URL every time a song, a shop link, or a workshop changes, you have to edit every profile that held the old one.
Leave the paste alone. Change the page. Every profile that already points at yourspage.com/yourname stays current. A username works the day you publish. A hostname you already own is optional: one DNS record, and SSL is included. You still pay the registrar for the name. We do not sell the domain. The steps are on the custom domain page.
Where you paste it
Instagram, X, TikTok, YouTube, LinkedIn, and GitHub each have a slot that opens in a browser. Substack has a website field too. The same published URL can go in each one. A site you already have can repeat it in the header or the footer.
You paste it yourself on Instagram and TikTok. This product does not post or schedule video there. TikTok does not offer a Website field on every account. If the field is missing, put the URL in the bio. Put this page first on Instagram, so it is the one that shows. The notes for each app are on the profile guide, and the same paste is on share. A draft URL is only useful to you. Other people can open it after you publish.
What people put on the page
A musician can put a Spotify or Apple Music player on the page, then the dates and a link to merch they already sell. The song stays where it was released. That order is on the musicians page.
A shop can put hours you type, a link to the checkout you already run, a discount code the block only displays, and a workshop as a date plus a link. The sale stays in the shop. That page is for a small business. An artist can lead with a commission link, a card for a zine, and the shop they already run. See artists.
A photographer can link the client gallery they already host, and a calendar. A few pictures can sit here as an image or a gallery. The proofing site stays the proofing site. See photographers. A freelancer can keep services as a link or a sentence, and past work as a card. A call can be a Calendly link. The time is booked there. See freelancers.
Someone who posts often can put this week's video, a brand link, and a code on one page. The video plays from YouTube, Vimeo, or TikTok. The code is shown. The brand's shop still applies it. See influencers. A developer can add a project card and a year of GitHub contributions from a personal account. Organization logins do not have that graph. See developers. A few published pages are in the homepage examples. The look is a separate choice, on themes.
A page, a redirect, and a website
This is a page. Someone lands, reads a line, and taps one of several destinations. The product that does that job is described on the homepage and on features.
A redirect does a different job. One address sends the browser straight to one other address. There is nothing to read in between. Page does not do that. It does not turn a long URL into a short redirect.
A multi-page website is a site: more than one URL, a nav, pages you keep writing. Use that when you need it. This page is the single address a profile will hold. It can link to the website. It does not replace the shop, the blog, or a client gallery.
What it is not
It does not bounce one address to another. The page holds several destinations.
It is not a shop, and it is not checkout. A button can open Shopify or a site you already run. A discount block shows a code you type. It does not redeem the code. We never see the payment.
It is not only for one app. The same published URL can sit in the website fields above. It is also not your social profile URL. The profile still lives on that app. yourspage.com/yourname is the page you paste into the website field.
It is not free to publish. Building the draft is free. Publishing is $5.99 a month, $49 a year, or $149 once. There is no free published plan. It is not a mobile app. You edit it in the browser.
It is not a booking product. An event shows a date, a title, a place, and a link. That link can be Calendly, or any other page that takes the booking. The event block does not take the booking. How this compares with another product is on Page vs Linktree. The form at the end of this page claims a name. Other people can open the URL after you publish.
Questions
What is a link in bio?
A link in bio is one URL in a profile. It opens one page. That page holds the other destinations, such as a site, a shop you already run, a song, or the rest of your profiles. The profile still has a single website field.
How much does it cost to publish?
The draft is free. Publishing is $5.99 a month, $49 a year, or $149 once. Monthly, yearly, and lifetime include the same features. There is no free published plan. Prices are on the pricing page.
Does it name who clicked?
No. After you publish, the report shows views, which block was tapped, and the referrer. It does not name who tapped.
Can other people open the page before I publish?
No. You can claim a name and build the draft before you pay. The URL is public only after you publish, which is $5.99 a month, $49 a year, or $149 once.
Does the page bounce to one other address?
No. A redirect sends one address to one other address. Page is a page with several destinations on it. It does not turn a long URL into a short redirect.
Do I need my own domain?
No. A username works the day you publish. The address looks like yourspage.com/yourname. A custom domain is optional: one DNS record at the registrar you already pay, with SSL included. We do not sell the domain.
Related
Home, Link in bio, Features, Share, Analytics, Custom domain, Blocks, Themes, Pricing, Musicians, Small business, Photographers, Freelancers, Influencers, Developers, Artists, Page vs Linktree, Examples.